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Prospects for the Introduction of Agromarketing in the Agroindustrial Complex

Field of Science:Multidisciplinary
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ARTICLE ANNOTATION

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This article analyzes the development of marketing research in agriculture, taking into account modern challenges and trends. The main directions and methods of market research are considered, as well as their impact on the efficiency of managing agricultural enterprises. Particular attention is paid to new technologies such as data analytics and the use of digital marketing in the context of the development of the agricultural sector.

AUTHORS

A.Burkhanov

"GULISTON DAVLAT UNIVERSITETI" DAVLAT MUASSASASI

Tags

# technology# efficiency# management# agriculture# competitiveness# digital marketing# marketing research

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References

Branson, Norwell. Agricultural Marketing, IOWA University Press.1991.

Lohosha, Conceptual bases of development of management of marketing activity of agrarian enterprises, Primedia eLaunch, Boston, USA, 2022.

Хохрина О. М. Агромаркетинг-основное звено процесса формирования эффективного аграрного рынка //СТРАТЕГИЯ УСТОЙЧИВОГО РАЗВИТИЯ ЭКОНОМИКИ РЕГИОНОВ: ТЕОРИЯ И ПРАКТИКА. – 2015. – С. 71-74.

Burxanov, A., Bozorboev, B., Berdiqulov, S., Xabibullaev, I., & Azimova, D. (2024). INVESTMENT IN AGRICULTURE IS AN IMPORTANT CONDITION FOR MODERNIZING THE NETWORK. Modern Science and Research, 3(2), 441-446.

Burxanov, A., Sherqoziyeva, U., Azimova, D., Bozorboev, B., Berdiqulov, S., & Xabibullaev, I. (2024). INNOVATIONS AND SCIENTIFIC-TECHNICAL DEVELOPMENT IN AGRICULTURE. Modern Science and Research, 3(5), 513-519.

Burkhanov, A. (2023). Сущность и особенности новых экономических отношений в сельском хозяйстве. Economics and Innovative Technologies, 11(2), 166-179.