Ushbu maqolada katta hajmdagi ma’lumotlar (big data), raqamli analitika (digital analitcs) hamda virtual reallik (VR, AR) texnologiyalarining elektron tijoratda ishlatilishi va bunda raqamli texnologiyalarning usullari va vositalaridan foydalanishning bir qancha samarador imkoniyatlari o‘rganiladi va tahlil qilinadi. Elektron tijoratda turli xildagi dasturiy vositalar q o‘llanilishining xilma xil zamonaviy usullari solishtiriladi va qiyosiy ko‘rib chiqiladi. Bundan tashqari, maqola mualliflari katta ma’lumotlar va raqamli analitika (digital analitics) usullaridan foydalanish asosida elektron tijorat jarayonlarining samaradorligini oshirishning turli kompaniyalar tomonidan amalga oshirilayotgan uslubiyatlarini tahlil qiladilar va bular asosida elektron biznes samaradorligini oshirish uchun mo‘ljallangan ba’zi yondoshular va vositalarni taklif qilishadi.
Ushbu maqolada katta hajmdagi ma’lumotlar (big data), raqamli analitika (digital analitcs) hamda virtual reallik (VR, AR) texnologiyalarining elektron tijoratda ishlatilishi va bunda raqamli texnologiyalarning usullari va vositalaridan foydalanishning bir qancha samarador imkoniyatlari o‘rganiladi va tahlil qilinadi. Elektron tijoratda turli xildagi dasturiy vositalar q o‘llanilishining xilma xil zamonaviy usullari solishtiriladi va qiyosiy ko‘rib chiqiladi. Bundan tashqari, maqola mualliflari katta ma’lumotlar va raqamli analitika (digital analitics) usullaridan foydalanish asosida elektron tijorat jarayonlarining samaradorligini oshirishning turli kompaniyalar tomonidan amalga oshirilayotgan uslubiyatlarini tahlil qiladilar va bular asosida elektron biznes samaradorligini oshirish uchun mo‘ljallangan ba’zi yondoshular va vositalarni taklif qilishadi.
В данной статье рассматриваются возможности использования технологий больших данных (big data), цифровой аналитики (digital analytics) и виртуальной реальности (VR, AR) в электронной коммерции, а также анализируются различные методы и инструменты цифровых технологий в контексте использования различных программных средств в электронной коммерции. Кроме того, авторы статьи анализируют методы, применяемые компаниями для увеличения эффективности электронной коммерции с использованием больших данных и цифровой аналитики, а также рекомендуют некоторые подходы и инструменты для улучшения эффективности электронного бизнеса на основе этих различных методов.
This article explores the potential applications of big data, digital analytics, and virtual reality (VR, AR) technologies in e-commerce. It also analyzes various methods and tools of digital technology in the context of different software used in e-commerce. Additionally, the article's authors examine methods used by companies to increase the efficiency of e-commerce using big data and digital analytics, as well as recommend some approaches and tools to improve the efficiency of e-business based on these different methods.
| № | Author name | position | Name of organisation |
|---|---|---|---|
| 1 | Ayupov R.H. | professor | O'zbekiston Davlat Jahon Tillari Universiteti |
| 2 | Kurbonov Z.M. | dotsent | Qarshi davlat universiteti |
| 3 | Qurbonova R.Z. | magistr | Qarshi davlat universiteti |
| 4 | Baltabaeva G.R. | doktorant | Toshkent Moliya Instituti |
| № | Name of reference |
|---|---|
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| 2 | Sabirjonov R.A. va boshqalar. Zamonaviy raqamli texnologiyalarning rivojlanish istiqbollari – monografiya. //Toshkent: “Hilol Media” nashriyoti, 2022 yil. 202 bet. |
| 3 | Gulomov S.S. va boshqalar. Raqamli iqtisodiyotda blokcheyn texnologiyalari. //Toshlent: “Iqtisod-Moliya” nashriyoti, 2019 yil. 366 bet. |
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| 10 | Arjun Buxi. "How eCommerce Is Transforming with VR and AR" , published on CustomerThink in September 2020. https://customerthink.com/howecommerce-is-transforming-with-vr-and-ar/ |
| 11 | Alex Fleming. "AR and VR Will Revolutionize Ecommerce: //Here's How", published on Tech.co in October 2020. https://tech.co/news/ar-vrrevolutionize-ecommerce-2020-10 |
| 12 | Kevin Payne. "The Future of Ecommerce: How AR and VR Will Shape Online Shopping" published on Shopify in December 2020. https://www.shopify.com/blog/ar-vr-ecommerce |
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