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O‘zbekistonda og‘zaki reklama qadimdan turli shakllarda namoyon bo‘lib, xalqning madaniy merosi va an’analarida chuqur ildiz otgan. Bozorlar va yarmarkalarda chaqiriqlar, xalq og‘zaki ijodi, baxshi va qo‘shiqchilarning ijrosi, maqollar va topishmoqlar orqali reklama elementlari xalqning savdo-sotiq va hunarmandchilik faoliyatida muhim o‘rin tutgan.

  • Web Address
  • DOI
  • Date of creation in the UzSCI system 15-01-2025
  • Read count 5
  • Date of publication 10-10-2024
  • Main LanguageO'zbek
  • Pages
Ўзбек

O‘zbekistonda og‘zaki reklama qadimdan turli shakllarda namoyon bo‘lib, xalqning madaniy merosi va an’analarida chuqur ildiz otgan. Bozorlar va yarmarkalarda chaqiriqlar, xalq og‘zaki ijodi, baxshi va qo‘shiqchilarning ijrosi, maqollar va topishmoqlar orqali reklama elementlari xalqning savdo-sotiq va hunarmandchilik faoliyatida muhim o‘rin tutgan.

Русский

Oral advertising in Uzbekistan has been manifested in various forms since ancient times and is deeply rooted in the cultural heritage and traditions of the people. Advertising elements played an important role in the people's trade and craft activities through calls at markets and fairs, folklore, bakhshi and singers' performances, proverbs and riddles. 

English

Устная реклама в Узбекистане проявляется в различных формах с древнейших времен и имеет глубокие корни в культурном наследии и традициях народа. Важную роль в торгово-ремесленной деятельности народа играли элементы рекламы через заходы на рынки и ярмарки, фольклор, выступления бахши и певцов, пословицы и загадки.

№ Author name position Name of organisation
1 ABDULLAYEV B.. dotsenti v.b., PhD ADU doktoranti University of economics and pedagogy NOTM,
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9 G‘afur Shermuhammad. Saman toy (qissa). [electron manba]URL: https://www.ziyouz.com/portal-haqida/xarita/uzbeknasri/g-afur-shermuhammad-1973/g-afur-shermuhammad-saman-toy-qissa
10 G‘ofur G‘ulom. “Shum bola” qissasi. [electron manba]URL: https://n.ziyouz.com/portal-haqida/xarita/uzbek-nasri/g-afurg-ulom-1903-1966/g-afur-g-ulom-shum-bola-qissa
11 Насонова Екатерина Анатольевна. Устная реклама в России XVIII - XX веков : Дис. ... канд. филол. наук : 10.01.10 : Москва, 2003 191 c.
12 Ученова В. Реклама в истории человечества. //Наука и жизн. [Электронниый ресурс.] https://www.nkj.ru/archive/articles/5117/ (Наука и жизнь, реклама в истории человечества)
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14 Abdullaev KH, B. "A look at advertising and the historical formation of advertising in uzbekistan." Open Access Repository 8.12 (2022): 684-686.
15 Abdullaev, B. (2021). Factors determining the place of discourse in advertising text and its influence on the social structure. Galaxy International Interdisciplinary Research Journal, 9(9), 24-27
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