: The article discusses the need to transform educational marketing tools and technologies at the stage of digital transformation of society, economy and higher education. The concepts of "educational marketing", "digitalization" and "digital transformation" are given, their features and specifics are determined. The necessity of changing educational marketing technologies depending on the transformation processes observed today in the economy and higher education is substantiated.
: The article discusses the need to transform educational marketing tools and technologies at the stage of digital transformation of society, economy and higher education. The concepts of "educational marketing", "digitalization" and "digital transformation" are given, their features and specifics are determined. The necessity of changing educational marketing technologies depending on the transformation processes observed today in the economy and higher education is substantiated.
| № | Muallifning F.I.Sh. | Lavozimi | Tashkilot nomi |
|---|---|---|---|
| 1 | Nematov S.K. | Vice minister | Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan |
| 2 | Muxiddinov Z.N. | teacher | TSTU |
| 3 | Abdurashidova M.S. | teacher | Tashkent State University of Economics |
| 4 | Dudko N.A. | teacher | Belarusian National Technical University |
| № | Havola nomi |
|---|---|
| 1 | Message of the President of the Republic of Uzbekistan Shavkat Mirziyoyev to the Oliy Majlis. 25.01.2020. [electronic resource]. URL: http://uza.uz/ru/politics/poslanieprezidentarespubliki-uzbekistan-shavkata-mirziyeev-25-01-2020 2022. |
| 2 | Message of the President of the Republic of Uzbekistan Shavkat Mirziyoyev to the Oliy Majlis. 29.12.2020. [electronic resource]. URL: https://president.uz/ru/lists/view/4057 2022 |
| 3 | A. Gonzaler. Is Microfinance Growing too fast. “Microfinance Information Exchange”, 2010. |
| 4 | Resolution of the President of the Republic of Uzbekistan No. PP-5157 dated June 22, 2021 "On the parameters of the order for admission to higher educational institutions of the Republic of Uzbekistan in the 2021-2022 academic year". [electronic resource]. URL: https://lex.uz/docs/5472308 2022. |
| 5 | How to choose the right university (institute)? Practical tips when choosing a university. http://sano.ru/articles/kak-vibrat-institut-postupit-v-vuz.html Rolex Learning Center.URL: https://www.epfl.ch/campus/library/fr/ |
| 6 | Talloires Declaration. [Электронный ресурс].URL: http://www.ul sf.org/pdf/TD. Pdf |
| 7 | G. Growen., D. Marinus., Y. John., Lee &Jose F. Tudon, “The profitability and Performance Measurement of U.S. “Regional banking Inusing the predictive focus of the fundamental analysis research”, 2014. |
| 8 | M. Yugay. “Economic relations and motivation for the development of innovative technologies in agriculture theory and practice”, 2002. 582 |
| 9 | N.A. Stefanova., M.D. Khaustova. Digital marketing of the university: stagnation or development. “Karelian Scientific Journal”, 2018. 211. |
| 10 | D. Watson., R. Hollister., S. Stroud., E. Babcock. “Involved university: international perspectives on civic engagement (international studies in higher education). Rutledge”, 2011 |
| 11 | D.W. Adams. From agricultural credit to rural finance. “Quarterly Journal of International Agriculture”, 1995. 34. |
| 12 | D.W. Adams. “Filling the Deposit Gap in Microfinance”, 2002. |
| 13 | M. Adam. Microfinance in Vietnam: A survey of Schemes and Issues report from British “Department of International Development (DFID) and State Bank of Vietnam”, 2001 |