Bank xizmatlari bozorida iste’molchilarning xulq-atvori texnologik taraqqiyot, ijtimoiy qadriyatlarning o’zgarishi va mijozlar kutishlarining o’zgarishi tufayli sezilarli o’zgarishlarga duch kelmoqda. Ushbu maqola ushbu o’zgarishlarning asosini tashkil etuvchi nazariy va uslubiy asoslarni har tomonlama tushunishga qaratilgan. Adabiyotlarni ko’rib chiqish orqali ushbu tadqiqot bank sektoridagi iste’molchilarning xatti-harakatlariga ta’sir qiluvchi omillar haqida tushuncha beradigan rejalashtirilgan xatti-harakatlar nazariyasi, avlodlar nazariyasi, texnologiyani qabul qilish modeli va mijozlarni jalb qilish nazariyasi kabi asosiy nazariy asoslarni o’rganadi. Bundan tashqari, muallif iste’molchilarning xatti-harakatlarini o’rganish va tahlil qilish uchun qo’llaniladigan so’rovlar, intervyular va ma’lumotlar tahlilini o’z ichiga olgan uslubiy yondashuvlarni o’rgangan. Mavjud bilimlarni sintez qilish orqali ushbu maqola professor-o’qituvchilar, doktrantlar mustaqil izlanuvchilar uchun qimmatli tushunchalarni taqdim etadi va bank xizmatlari bozorida iste’molchilar xatti-harakatlarining rivojlanayotgan dinamikasiga samarali moslashadigan strategiyalarni shakllantirishga yordam beradi.
Bank xizmatlari bozorida iste’molchilarning xulq-atvori texnologik taraqqiyot, ijtimoiy qadriyatlarning o’zgarishi va mijozlar kutishlarining o’zgarishi tufayli sezilarli o’zgarishlarga duch kelmoqda. Ushbu maqola ushbu o’zgarishlarning asosini tashkil etuvchi nazariy va uslubiy asoslarni har tomonlama tushunishga qaratilgan. Adabiyotlarni ko’rib chiqish orqali ushbu tadqiqot bank sektoridagi iste’molchilarning xatti-harakatlariga ta’sir qiluvchi omillar haqida tushuncha beradigan rejalashtirilgan xatti-harakatlar nazariyasi, avlodlar nazariyasi, texnologiyani qabul qilish modeli va mijozlarni jalb qilish nazariyasi kabi asosiy nazariy asoslarni o’rganadi. Bundan tashqari, muallif iste’molchilarning xatti-harakatlarini o’rganish va tahlil qilish uchun qo’llaniladigan so’rovlar, intervyular va ma’lumotlar tahlilini o’z ichiga olgan uslubiy yondashuvlarni o’rgangan. Mavjud bilimlarni sintez qilish orqali ushbu maqola professor-o’qituvchilar, doktrantlar mustaqil izlanuvchilar uchun qimmatli tushunchalarni taqdim etadi va bank xizmatlari bozorida iste’molchilar xatti-harakatlarining rivojlanayotgan dinamikasiga samarali moslashadigan strategiyalarni shakllantirishga yordam beradi.
Поведение потребителей в сфере банковских услуг значительно изменилось из-за технологических достижений, изменения социальных ценностей и растущих ожиданий клиентов. Эта статья направлена на всестороннее понимание теоретических и методологических основ, лежащих в основе этих изменений. Путем проведения обзора литературы в этом исследовании рассматриваются критические теоретические основы, такие как теория запланированного поведения, модель принятия технологий и теория взаимодействия с клиентами, которые предлагают понимание факторов, влияющих на поведение потребителей в банковском секторе. Кроме того, он исследует методологические подходы, включая опросы, интервью и анализ данных, используемые для исследования и анализа моделей поведения потребителей. Обобщая существующие знания, этот документ предоставляет ценную информацию для академических кругов и отрасли, помогая формировать стратегии, которые эффективно адаптируются к меняющейся динамике поведения потребителей на рынке банковских услуг.
Consumer behavior in banking services has changed significantly due to technological advancements, shifting societal values, and evolving customer expectations. This paper aims to comprehensively understand the theoretical and methodological foundations that underlie these changes. By conducting a literature review, this study examines critical theoretical frameworks, such as the theory of planned behavior, technology acceptance model, and customer engagement theory, which offer insights into the factors influencing consumer behavior in the banking sector. Moreover, it explores methodological approaches, including surveys, interviews, and data analytics, employed to investigate and analyze consumer behavior patterns. By synthesizing existing knowledge, this paper provides valuable insights for academia and industry, helping to shape strategies that effectively adapt to the evolving dynamics of consumer behavior in the banking services market.
№ | Muallifning F.I.Sh. | Lavozimi | Tashkilot nomi |
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1 | Xonturayev B. . | iqtisodiyot fanlari bo‘yicha falsafa doktori PhD | “Oila va xotin-qizlar” ilmiy-tadqiqot instituti |
№ | Havola nomi |
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