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Brand Strategy of Libraries in Uzbekistan in the Context of Digitalization

Field of Science:Library and Information SciencesSocial Sciences (miscellaneous)
National field of science (HAC):05.01.09 — Document studies. Archival science. Library science07.00.07 — Ethnography, ethnology and anthropology07.00.04 — Religious studies07.00.05 — History of international relations and foreign policy08.00.17 — Tourism and hospitality09.00.04 — Social philosophy09.00.05 — Technologies of national idea advocacy09.00.08 — Spiritual education09.00.09 — Spiritual processes and technologies12.00.11 — Parliamentary law11.00.02 — Economic and social geography12.00.01 — Theory and history of state and law. History of legal doctrines12.00.02 — Constitutional law. Administrative law. Financial and customs law12.00.03 — Civil law. Business law. Family law. Private international law12.00.05 — Labor law. Social security law12.00.06 — Natural resources law. Agrarian law. Environmental law12.00.07 — Judiciary. Prosecutorial supervision. Organization of law enforcement. Advocacy12.00.08 — Criminal law. Criminology. Penal enforcement law12.00.09 — Criminal procedure. Criminalistics, operational-search law and forensic examination12.00.10 — International law12.00.12 — Corruption issues12.00.13 — Human rights12.00.14 — Crime prevention. Public safety assurance. Probation activities13.00.01 — Theory of pedagogy. History of pedagogical doctrines13.00.02 — Theory and methods of teaching and upbringing (by field)13.00.03 — Special pedagogy13.00.07 — Educational management13.00.08 — Theory and methods of preschool education and upbringing13.00.09 — Social pedagogy21.01.11 — Foreign armies and states, their potentials21.01.03 — Operational art as a whole, by Armed Forces branches, arms of service and special units (including command and all-around combat support)21.01.04 — General tactics, by Armed Forces branches, arms of service and special units (including command and all-around combat support)21.01.05 — Armed Forces development (including Armed Forces branches, Armed Forces logistics, arms of service and special units)21.02.03 — Military law, military issues of international law21.01.10 — Military intelligence23.00.01 — Theory and philosophy of politics. History and methodology of political doctrines21.02.22 — Military history23.00.04 — International relations, political issues of world and regional development22.00.01 — Theory, methodology and history of sociology. Sociological research methods22.00.02 — Social structure, social institutions and way of life22.00.03 — Sociology of public consciousness and social processes22.00.04 — Gender studies24.00.02 — Quranic studies. Hadith studies23.00.02 — Political institutions, processes and technologies23.00.03 — Political culture and ideology23.00.05 — Issues of systems analysis and forecasting of national security24.00.01 — History of Islam and source studies24.00.03 — Fiqh, kalam. Theology24.00.04 — Classical Oriental literature and source studies10.00.09 — Journalism12.00.04 — Civil procedural law. Commercial procedural law. Arbitration and mediation13.00.04 — Theory and methods of physical education and sports training13.00.05 — Theory and methods of vocational education13.00.06 — Theory and methods of e-learning (by education fields and levels)19.00.05 — Social psychology. Ethnopsychology19.00.06 — Developmental and educational psychology. Developmental psychology21.01.02 — Strategy (including Armed Forces command, strategic deployment, strategic operations (combat actions) and their all-around support, aspects of state military security, military political science)21.01.06 — Military education and training, combat readiness, personnel selection and placement, management of routine troop activities (including Armed Forces branches, Armed Forces logistics, arms of service and special units)
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INFOLIB–INFORMATION-LIBRARY JOURNAL OF UZBEKISTAN

INFOLIB–INFORMATION-LIBRARY JOURNAL OF UZBEKISTAN

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ARTICLE ANNOTATION

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The development and implementation of an effective brand strategy is a key factor in the successful development of libraries in Uzbekistan in the context of digitalization. This article focuses on the processes of shaping the modern image of library institutions through the synthesis of their traditional values and digital innovations. The article explores the challenges and prospects of developing an effective brand strategy for libraries in Uzbekistan in the context of digitalization and global competition for audience attention. The article emphasizes the importance of finding a balance between preserving the rich cultural and historical heritage and incorporating modern technological solutions. The author argues that this approach is the only way for libraries to transform into dynamic information and cultural hubs that can compete in the global digital space while maintaining their unique social function and national character.

AUTHORS

E.Usmanova

Surxondaryo viloyati Adib Sobir Termiziy nomidagi axborot-kutubxona markazi

Tags

# uzbekistan# library# communication strategy# digital environment# branding# visual identity# service promotion

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References

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