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The Soft Power Impact of Turkish Television Series on Uzbek Society

Field of Science:Arts and Humanities (miscellaneous)Tourism, Leisure and Hospitality Management
National field of science (HAC):05.01.01 — Engineering geometry and computer graphics. Audio and video technologies05.01.09 — Document studies. Archival science. Library science05.06.04 — Garment technology and costume design07.00.07 — Ethnography, ethnology and anthropology07.00.02 — History of science and technology07.00.01 — History of Uzbekistan07.00.03 — World history07.00.04 — Religious studies07.00.05 — History of international relations and foreign policy07.00.06 — Archaeology09.00.01 — Ontology, epistemology and logic09.00.03 — History of philosophy09.00.04 — Social philosophy09.00.05 — Technologies of national idea advocacy09.00.06 — History and methodology of ideas09.00.07 — History and theory of spirituality09.00.08 — Spiritual education09.00.09 — Spiritual processes and technologies10.00.01 — Uzbek language10.00.02 — Uzbek literature10.00.03 — Karakalpak language10.00.04 — Languages and literatures of the peoples of Europe, America and Australia10.00.05 — Languages and literatures of the peoples of Asia and Africa10.00.06 — Comparative literature, contrastive linguistics and translation studies10.00.07 — Literary theory10.00.08 — Folklore studies10.00.12 — Karakalpak literature17.00.04 — Fine and decorative applied arts17.00.01 — Theatre arts17.00.05 — Theory and history of design17.00.02 — Musical arts17.00.03 — Cinema arts. Television17.00.06 — Museum studies. Conservation, restoration and preservation of historical and cultural objects18.00.01 — Theory and history of architecture. Restoration and reconstruction of architectural monuments17.00.07 — Theory and history of culture. Cultural studies17.00.08 — Theory and history of art18.00.02 — Zoning. Urban planning. Planning of rural settlements. Landscape architecture. Architecture of buildings and structures19.00.07 — Psychology of religion21.02.22 — Military history24.00.02 — Quranic studies. Hadith studies24.00.01 — History of Islam and source studies24.00.03 — Fiqh, kalam. Theology24.00.04 — Classical Oriental literature and source studies07.00.08 — Historiography, source studies and methods of historical research09.00.02 — Philosophy of forms of consciousness, culture and practice (by designation)10.00.09 — Journalism10.00.10 — Textual criticism and literary source studies10.00.11 — Language theory. Applied and computational linguistics
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Bulletin of the Uzbekistan State Institute of Arts and Culture

Bulletin of the Uzbekistan State Institute of Arts and Culture

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ARTICLE ANNOTATION

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This article explores how Turkish television series (dramas) serve as tools of soft power in Uzbekistan by shaping cultural perceptions and enhancing Türkiye’s attractiveness. Soft power refers to influencing others through culture and communication rather than coercion. Turkish series have gained strong popularity in Uzbekistan, a country with deep historical ties to Türkiye. The research analyzes the correlation between the number of Turkish series broadcast in Uzbekistan and the rise in tourism and educational migration from Uzbekistan to Türkiye.

AUTHORS

O.Kopadze

Istanbul Aydın University (Istanbul Oydin Universiteti)

Tags

# uzbekistan# cultural diplomacy# soft power# correlation analysis# media influence# Turkish television series

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Article Identifiers

ROI:

https://eroi.uz/11.24/A026-249633

DOI:

Not Available

References

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