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So‘z o‘yinlari har bir tilda turlicha namoyon bo‘ladi. Ushbu maqolada o‘zbek milliy so‘z o‘yinlari haqida ma’lumot beriladi. Shuningdek, o‘zbek milliy so‘z o‘yinlarining turlari hamda o‘ziga xos xususiyatlari reklama matni misolida tahlil etiladi. So‘z o‘yinlarining til sathlarida namoyon bo‘lishi, uning “fonostilistik o‘yin”, “fonografik o‘yin”, “leksik-semantik o‘yin”, “morfologik o‘yin”, “sintaktik o‘yin” kabi turlari haqida to‘xtalish bilan birga, reklama matnini shakllantiruvchi asosiy stilistik figura sifatida so‘z o‘yinlari nutqning emotsional-ekspressiv jihatlarini namoyon etishi lisoniy dalillar bilan asoslab beriladi. 

  • Web Address
  • DOI
  • Date of creation in the UzSCI system 31-08-2022
  • Read count 0
  • Date of publication 25-02-2021
  • Main LanguageO'zbek
  • Pages204-210
Ўзбек

So‘z o‘yinlari har bir tilda turlicha namoyon bo‘ladi. Ushbu maqolada o‘zbek milliy so‘z o‘yinlari haqida ma’lumot beriladi. Shuningdek, o‘zbek milliy so‘z o‘yinlarining turlari hamda o‘ziga xos xususiyatlari reklama matni misolida tahlil etiladi. So‘z o‘yinlarining til sathlarida namoyon bo‘lishi, uning “fonostilistik o‘yin”, “fonografik o‘yin”, “leksik-semantik o‘yin”, “morfologik o‘yin”, “sintaktik o‘yin” kabi turlari haqida to‘xtalish bilan birga, reklama matnini shakllantiruvchi asosiy stilistik figura sifatida so‘z o‘yinlari nutqning emotsional-ekspressiv jihatlarini namoyon etishi lisoniy dalillar bilan asoslab beriladi. 

Русский

В данной статье на примере рекламного текста анализируются узбекские национальные словесные игры, их виды и особенности. Проявление словесных игр на языковых уровнях объясняется лингвистическими свидетельствами того, что ее виды, такие как "фоностилистическая игра", "Фонографическая игра", "лексико-семантическая игра", "морфологическая игра", "синтаксическая игра", являются основной стилистической фигурой, формирующей рекламный текст.

English

In this article, the Uzbek national word games, their types and their specific features are analyzed by the example of advertising text. The manifestation of word games on language levels is explained by linguistic evidence that its types, such as "phonostilistic game", "Phonographic game", "lexical-semantic game", "morphological game", "syntactic game" are the main stylistic figura that forms the advertising text. 

№ Author name position Name of organisation
1 Dusmatov X.X. 1 Fergana State University
№ Name of reference
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