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ЎЗБЕКИСТОН БРЕНДИНГИ

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MAQOLA ANNOTATSIYASI

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“Миллий бренд”ни яратиш турли ўзига хосликларни таҳлил қилишни талаб этади. Мавжуд барча ўзига хосликлар, жумладан бетакрор географик муҳит, чексиз табиий гўзалликлар, бой тарихий анъаналар, яхши таълим олган аҳоли, диверсификациялашган иқтисодиёт ва балансланган ташқи сиёсат – Ўзбекистонга индивидуаллик бағишлайди.Ушбу мақола доктор Ш.Акинернинг оила аъзолари рухсати билан илк бор эълон қилинмоқда. У 20дан ортиқ мамлакатларда, шу жумладан Ўзбекистоннинг етакчи таҳлил марказларида, халқаро ташкилотлар ва университетларда ўтказилган халқаро конференциялар ва юқори даражадаги семинарларда кўплаб мақолаларини тақдим этган.

MUALLIFLAR

SH.Akiner

Лондон Университетининг Шарқ ва Африка тадқиқотлари мактаби

Teglar

# image# имиж# имидж# правительство# Government# внешняя политика# ташқи сиёсат# foreign policy# бренд# ҳукумат# шиорлар# ўзгаришлар# халқаро ОАВ# лозунги# изменения# международные СМИ# brand# slogans# change# international media

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Maqola idintifikatorlari

Foydalanilgan adabiyotlar

Shakhlo Khasanova, ‘E-government in Uzbekistan: critical success factors for development’ < https://www.egovernment.uz/en/press_center/publication/e-government-in-uzbekistan-critical-success-factors-fordevelopment/

Dilfuza Akramjon qizi Khamidova, 1st year MA student of International Relations and Foreign Affairs at UWED, in discussion with the author in September 2017.

For a concise summary of these ideas, see J. Nye, ‘Soft Power and Cultural Diplomacy’, Cultural Diplomacy, Winter, 2010 < http://www.publicdiplomacymagazine.com/soft-power-and-cultural-diplomacy

Simon Anholt is regarded as the pioneer and champion of this concept. He sets out the basic principles in his paper

Branding places and nations’, in Brands and Branding, The Economist and Profile Books Ltd, 2003, London, pp. 213- 226

For text, see < http://tashkenttimes.uz/national/541-uzbekistan-s-development-strategy-for-2017-2021-has-beenadopted-following-discussion>

A concise analysis of these developments is given by Iskander Zakirov and YuliyaNevskaya, Uzbekistan's New Foreign Policy Doctrine, Central Asia Analyst, 18 September, 2017 <https://www.cacianalyst.org/publications/analyticalarticles/item/13470-uzbekistans-new-foreign-policy-doctrine.html>. See also commentary by Vladimir Norov, Director of the Institute for Strategic and Interregional Studies under the President of the Republic of Uzbekistan, at the meeting of the Astana Club in the Kazakh capital, 13-14 November 2017: <https://astanatimes.com/2017/11/role-ofnew-regional-policy-of-uzbekistan-in-political-and-economic-processes-in-central-asia/>.

In September 2017, according to reports in the Bangladeshi press, Uzbekistan made one of the largest donations of emergency relief aid to the Rohingya refugees; see < http://www.dhakatribune.com/bangladesh/2017/09/17/uzbekistansend-relief-goods/ >. It was an act of generosity, but it also raised Uzbekistan’s profile in the region

http://uza.uz/en/politics/president-shavkat-mirziyoyev-tourism-important-branch-of-our-10-03-2017

http://news.uzreport.uz/news_2_e_150682.html

https://en.wikipedia.org/wiki/Women_in_Uzbekistan

https://www.gazeta.uz/ru/2017/04/19/country-branding