THE DIGITALIZATION PROCESS IN THE EDUCATION SYSTEM AND THE ROLE OF ARTIFICIAL INTELLIGENCE

This article analyzes the essence, key directions, and the impact of digitalization processes in the education system on the development of modern education. It also examines the emerging opportunities resulting from the integration of artificial intelligence technologies into education, particularly focusing on the individualization of the learning process, automated assessment of knowledge, and the implementation of adaptive learning systems. The study is based on the analysis of scientific literature, as well as comparative and systematic approaches to examine the experience of developed countries and evaluate the effectiveness of digital learning platforms. The findings indicate that digitalization significantly enhances the quality and efficiency of education, expands students’ opportunities for independent learning, and contributes to the optimization of pedagogical activities. At the same time, the article addresses existing challenges associated with this process, including insufficient technical infrastructure, low levels of digital literacy, issues of information security, and ethical concerns related to the use of artificial intelligence. It is concluded that the digitalization of education and the широк adoption of artificial intelligence technologies represent one of the key strategic directions of modern education, and practical recommendations for their effective implementation are provided.